What exactly is AI? Artificial intelligence (AI) is a wide-ranging branch of computer science that is concerned with building smart machines capable of performing tasks that typically require human intelligence. Nowadays, AI is used in many different things such as, product or content recommendation, search engines and speech recognition.
But how can AI be beneficial for digital marketing? AI is able to present users with personalised user experience by figuring out the behaviour patterns of customers, this will lead to better customer relationship. It can also be used for predictive analysis, the AI is able to analyse data and numbers to find out more about what customers want. It is also able to give customers support 24/7 through the use of chatbots.
However, many businesses are still apprehensive with using AI for their digital marketing as the cost of investment is high. There are also limits of using AI, as at the end of the day they are not humans, anything they do is based on the limitations of technologists to create ‘human intelligence’. Business owners also fear the unexpected results that could arise from using AI, as it is a program and will be vulnerable to attacks.
There are many advantages that outweigh the disadvantages of using AI for digital marketing, however is it really worth the risk?