Digital Marketing

How Do Brands Respond to COVID-19

The Coronavirus or now known as COVID-19 is a disease that was found in late 2019…

Increase in Ecommerce

As majority of countries around the world remain under lockdown and with governments…

The Dos and Don’ts of Marketing During a Pandemic

At a time when the world is facing a pandemic, brands should adapt their marketing…

Digital Marketing In Developing Countries

What is a developing country? A developing country is a country that has…

Digital vs Traditional Marketing

We now live in a digital age where everything is influenced by technology. From how we dress to what we…

“Freemium” Business Models, What are They?

Many applications that we use on a day-to-day basis use “freemium” business models such as, Spotify and Netflix…

AI and Digital Marketing

What exactly is AI? Artificial intelligence (AI) is a wide-ranging branch of computer science…

Advantages and Disadvantages of Digital Marketing for Businesses

We are now living in a digital era where everything is either connected to technology…

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